We Heart Design!

Hearts are everywhere at this time of year!

With Valentine’s Day just around the corner how many of us know where this romantic tradition of sending cards to those we love originated from?

Valentine’s Day is celebrated every year on the 14th February. The day gets its name from a famous saint but there are several stories of who he was. The popular belief about St Valentine is that he was a priest from Rome in the third century AD. Marriages were banned at this time and Valentine felt this was unfair so he broke the rules and arranged them in secret. He was thrown into jail and fell in love with a jailer’s daughter and supposedly sent her a love letter signed ‘from your Valentine’ on February 14th. (Source – BBC)
The heart is commonly used on Valentine’s day cards and gifts and is usually associated with love and romance but hearts are also used by many businesses in logos and promotional material because of the positive image they portray. The heart is symbolic for many things including love, goodwill, happiness and health. Here are a few examples of famous heart logos you may have come across:

The iconic I NY was designed by Milton Glaser in 1977. It was commissioned to support the states advertising campaign to promote tourism in New York and was first shown in a television commercial that featured a song of the same name. Now it fills souvenir shops, brands billboards and can be found on merchandise around the world. The logo can be found on T-Shirts, mugs teddy bears and key rings.

Almost every parent can recognize the Pampers logo and the most recent logo is now almost 10 years old. The logo is designed to look very safe and friendly with light and soft colours and the heart above the name communicates a friendly and reassuring look.

Flora use a heart as their logo and on all of their packaging. The spread is made from seeds such as linseeds, rapeseeds and sunflower seeds and Flora heavily promote the health benefits the plant goodness can bring to the family.

The famous ‘heartbeat’ logo was designed in 1971 by Shelia Harrison, one of the regional organisers at the time, who used it on posters and t-shirts for volunteer to publicise local events. It’s still very much in use today and is now one of the most recognisable logos in the UK.