WHY YOU SHOULD HAVE YOUR CONTENT PROFESSIONALLY PROOFREAD
Are you one of those people who shudder at the sight of an ‘s’s’? If so, we’re preaching to the converted. If not, read on to explore why having your content professionally proofread can help you deliver a clear and concise message to your customers, and ultimately help to increase your exposure, engagement, and your bottom line too.
Having your content professionally proofread is a vital component of publishing any content, be it online in a blog or in your latest stationery. You may be one of those rare people who relish in the monotonous task, but even the most talented writer can become blind to their own errors because they are already familiar with the meaning they want to convey.
Words are a powerful marketing tool and incorporating blogs, social media campaigns, and press releases into your budget can take your business to the next level. When done correctly, your reach can grow exponentially but if riddled with poor grammar, tautology, and schoolboy spelling mistakes it can elicit a less-than-desirable amateur impression. It leaves you open to your reader undermining your message and less likely to buy into your narrative. Be prepared to illustrate that you are an authority you are in your field, and worthy of your customers’ time who have made the commitment to digest your information.
Maintaining an exemplary standard of content speaks volumes about your professionalism, attention to detail, and the pride you take in your work. Not only will providing accurate and concise communication help to demonstrate that you are proficient and diligent, but it will also help deliver an engaging message that provokes emotion from your reader when necessary. That means helping to build strong brand awareness, customer loyalty, and even helping to encourage your customer to click the ‘buy button’ or opt for your service over your competitor.
Quality content portrays your unique brand voice in a manner that represents your business effortlessly, solidifying your brand as legitimate as reliable. For stationery and physical literature, it can substantially save on costly and time-consuming reprints.