Apple tops the Best Global Brands 2017
The Best Global Brands 2017 Report has been published this week by global brand consultancy Interbrand.
This report looks at the different brands in terms of the financial performance of the brand, the role the brand plays in influencing purchase decisions and the strengths the brand has to attach a premium price tag onto their products or services.
Apple came out at the top of the list followed by Google and Microsoft. In the last year Apple’s brand value has grown by three percent whilst Google’s has grown by six percent.
Other brands in the top ten include Coca Cola in fourth place followed by Amazon, Samsung, Toyota and Facebook.
Visit the Interbrand website to view the whole Top 100 and read the report.